Emily Ann Roberts has spent years building a name for herself in country music, but there is another side of her life that has quietly become just as fascinating to her fans.

The Knoxville, Tennessee, native is known for her strong country voice, songwriting and performances, but away from the stage, Roberts has embraced a much simpler kind of life. Alongside her husband, Chris, she has become part of the world of gardening, cooking, preserving food and caring for animals through the popular Sasser House social media page.

And for many of the people who follow along, that everyday lifestyle has earned Roberts an affectionate nickname: “Yeehaw Meemaw.”

It is a fitting description for an artist who can spend one part of her week performing country music in front of an audience and another part working in the garden, preparing food in the kitchen or checking on chickens.

From Knoxville Stages to the Country Music Spotlight

Roberts’ path into country music began at a young age.

She first attracted national attention as a teenager when she appeared on NBC’s The Voice, where she competed on Blake Shelton’s team and ultimately became a runner-up. Since then, she has continued developing her career as a singer and songwriter, moving from early performances around East Tennessee to appearances at major country music venues, including the Grand Ole Opry.

Her official biography describes a career that has grown significantly since those early days, including more than 146 million global streams and tours with artists such as Blake Shelton, Cody Johnson, Megan Moroney and Jamey Johnson.

Roberts has also established herself as a songwriter, writing or co-writing much of her recorded material. Dollywood previously highlighted her songwriting abilities, noting that she had written or co-written almost every song on her 2023 album Can’t Hide Country.

In 2026, her career reached another important milestone when she was recognized as an ACM New Female Artist of the Year nominee.

But while her music career continues moving forward, something completely different has been happening online.

The Unexpected World of Sasser House

For people who only know Roberts from country radio or concert stages, Sasser House can come as a surprise.

The page, run with her husband Chris, focuses on a lifestyle that has very little to do with the typical image of a rising country star.

Instead, followers see gardening, harvesting, cooking, food preservation, chickens and the ordinary work that comes with maintaining a home and garden.

That contrast appears to be exactly what makes the page so appealing.

A social-media post from Sasser House showed the account with approximately 1.85 million followers, illustrating just how large the audience has become.

Rather than presenting a carefully polished celebrity lifestyle, the content often focuses on practical, familiar activities.

There are vegetables growing in the garden. There are chickens wandering around. There is food being prepared and preserved. There are moments that look much more like life on a family homestead than life on a country music tour.

For Roberts’ audience, that authenticity has become part of the attraction.

Why Fans Call Her the “Yeehaw Meemaw”

The nickname “Yeehaw Meemaw” captures the unusual combination at the center of Roberts’ public image.

She is a young country artist with a growing music career, but she also enjoys many of the traditional activities associated with rural and Southern home life.

That does not mean she has abandoned music. Quite the opposite.

Her career continues to grow, with new music, major touring opportunities and appearances at Dollywood. Instead, the Sasser House content gives fans another way to see the person behind the performer.

There is something relatable about watching someone who spends time on professional stages also getting her hands dirty in a garden.

It creates a different kind of connection.

For many followers, the appeal is not celebrity glamour. It is the feeling that Roberts is doing things they recognize from their own lives—or things they would like to learn how to do themselves.

A Garden Day Can Become a Story of Its Own

One of the more entertaining examples came during the summer, when Chris filmed Roberts spending much of the day harvesting from the garden.

The teasing setup was simple: wait until you see how much she gets.

The video turned an ordinary harvest into a piece of content for millions of viewers.

There was also an unexpected garden visitor—a hornworm found among the tomato plants. Instead of becoming a dramatic moment, it became another small part of the everyday homestead story, with the insect ultimately becoming food for the chickens.

Those little moments help explain why Sasser House has developed such a dedicated following.

There is no need for a red-carpet event or a major music announcement.

A garden harvest can be enough.

A basket of vegetables can be enough.

A chicken wandering into the frame can be enough.

And that may be one of the biggest reasons the page works so well.

Balancing Music and a More Traditional Lifestyle

Roberts’ ability to move between two very different worlds is particularly interesting because her music career is becoming increasingly busy.

She has built a reputation for traditional country and bluegrass influences, while her personal content reflects many of the same values of hard work, family, self-sufficiency and connection to the land.

Her official biography describes her as an artist with a strong connection to traditional country and bluegrass roots.

That makes the two sides of her life feel less disconnected than they might initially appear.

The woman singing country songs on stage is also the woman working in a garden.

The songwriter can also be the person standing over a stove preparing food.

The performer can spend one day under concert lights and another surrounded by chickens and tomato plants.

For fans, seeing those different sides together creates a more complete picture of who Roberts is.

Emily Ann Roberts Has Another Big October Ahead

Roberts’ music career will remain a major part of her fall schedule.

Dollywood’s official 2026 Harvest Festival entertainment schedule lists Roberts at the Celebrity Theater from October 14 through October 18, 2026.

The appearance is especially fitting given her East Tennessee roots.

Dollywood has previously described Roberts as a Knoxville native who first gained national attention through The Voice and later built a career that included appearances at the Grand Ole Opry and touring with established country artists.

For five days in October, fans visiting the theme park will have the opportunity to see the singer on stage.

And then, somewhere outside the spotlight, there may be another garden to tend, another meal to prepare or another chicken-related moment waiting to become a Sasser House video.

The Appeal Goes Beyond Country Music

What makes Emily Ann Roberts particularly interesting in 2026 is that her audience is no longer limited to people who discovered her through music.

Some fans may know her from The Voice.

Others may have heard her songs.

Some may follow her career through the Grand Ole Opry, country radio or touring.

And others may have discovered her through a completely different route: watching her harvest vegetables or work around the homestead.

That broad appeal is increasingly valuable in the modern entertainment world.

Social media allows artists to show parts of their lives that would never appear in a traditional music interview.

For Roberts, those everyday moments have become part of her identity.

She does not have to choose between being a country singer and being someone who loves working in the garden.

She can be both.

A Rising Star With a Surprisingly Down-to-Earth Side

At 27, Emily Ann Roberts is still relatively early in what could become a long career in country music.

She has already experienced national television, major tours, songwriting opportunities, Grand Ole Opry appearances and industry recognition. She is now an ACM New Female Artist of the Year nominee, while her October performances at Dollywood give her another opportunity to connect with audiences close to home.

Yet perhaps the most interesting part of her story is that the music career is only one piece of what people see.

Through Sasser House, Roberts and Chris have created a space where the focus can shift away from stages and microphones.

It is about gardens, food, animals, work and everyday life.

And millions of followers seem perfectly happy to watch.

That is what makes the “Yeehaw Meemaw” nickname so memorable. It captures the playful contradiction of a young country star who can be both a rising music artist and the person her fans want to watch harvesting tomatoes in the backyard.

For Emily Ann Roberts, the road ahead may include bigger stages, more songs and new opportunities.

But judging by the enormous audience following Sasser House, there will probably be plenty of garden days waiting for her when the music stops.

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